Shop Small - Support Local

In partnership with the City of Pleasanton, we have launched a brand new Shop Small - Support Local campaign to encourage our Pleasanton community to shop, dine and visit local this holiday season. Our newest campaign, a spinoff and extension of Small Business Saturday, will promote vitality downtown and encourage residents to support our incredible local businesses. Small business Saturday, a Nationwide celebration that was founded by American Express over 10 years ago, will take place on Saturday, November 28th this year. With Covid-19 restrictions and the changes from American Express this year we have reimaged our traditional Small Business Saturday event. We will still be promoting shopping small on November 28th, however we are expanding and promoting Shop Small – Support Local throughout the entire holiday season.
This campaign emphasizes the importance of supporting our small businesses in downtown and why shopping local is vital, calling attention to the valuable and distinct contributions small businesses make to our community and local economy. For every $1 spent at a small business, $0.67 stays in the community*.
Shop Small – Support Local 2020 will celebrate small businesses ranging from retail stores and restaurants to fitness studios and salons, and everything in between.

Click here to purchase your Shop Small - Support Local mug!

Additional locations to purchase your Downtown Pleasanton mug:
Towne Center Books


Below is a list of businesses in downtown Pleasanton that are currently participating in Shop Small - Support Local. Each participating business has their own specials they are offering all month long, with some additional specials offered on Small Business Saturday 11/28. Click each business below to be directed to their website for convenient shopping.

Each merchant listed with a * is participating in distributing custom commemorative Pleasanton totes for shoppers to enjoy. 
(Minimum purchase required).

Adap Tax Financial-   4725 First St. Ste. 264 - Offering complemtary consultations to answer all tax, investment or financial planning questions. Call ahead to make your no cost, no obligation consultation. By appointment only, and currently being held in person or virtually.

American Harvest * - 438 Main St. - Offering a variety of Christmas decor and gifts for the whole family. Free delivery available on orders of $50 or more in Pleasanton, Livermore, and Dublin.

Candy King Inc. * - 711 Main St. - Receive $1 off your purchase of $10 with the coupon in Your Town Magazine. On 11/28- Spend $50 and get one free LED teddy bear. All orders for LED balloons, custom gift bags, or Christmas stockings can be made one week in advance.

Cocina Mexico * - 55 W. Angela St. Ste. 110 - To go orders can be placed for contactless pickup! Enjoy your meal on the covered and heated patio. 

Clover Creek Gifts * - 670 Main St. - Offering sales on Christmas decor all month long. On 11/28 receive 30% off Christmas wreaths. 
Follow on social media: @clovercreekpleasanton

David Wong Chiropractic *- 855 Main St. Ste. 205 -Book your appointment today! $29 New Patient Visit includes consultation, physical examination, report of findings and 1 chiropractic adjustment. 70% off original value! *Cannot be used with insurance

Follow on social media @drdavidwongdc

Girlfriends Boutique * - 549 Main St. - 20% off Black Friday and Small Business Saturday with free gift with purchase (while supplies last)

Good Common Sense Naturals * - 614 Main St. -  Fresh new creations offered weekly, as a free gift with purchase. Free shipping on orders over $40 through November & December. Stop in on 11/28 for buy three get one free in the entire store! Follow on instagram for specials: @goodcommonsense

Gregory Frame Shoppe* - 800  Main St. -  Available by appointment only. Call 925-846-1824 to reserve your one-on-one design consultation.

Gourmet Works Chocolate *- 420  Main St. -  Handcrafted chocolates made on site, and gift baskets made to purchase. 

Inklings Coffee & Tea * - 530 Main St. - New breakfast sandwiches and holiday beverages available. Stop in on 11/28 to buy discounted merchandise!

J'aime Bridal * - 719 Main St. - Appointments available 7 days a week! New dresses arriving weekly, and multiple upcoming special shopping events!


Murphy’s Paw *- 410 Main St. -  All sales in November will be entered in a drawing for a $50 visa gift card.

Noland's Cake Shop * - 205 Main St. Ste. B - Featuring seasonal pumpkin and apple pies, pumpkin, banana, & banana nut breads, pumpkin rolls, and the famous yule log. Stop in on 11/28 for buy 5 cupcakes, get 1 free and discounts on fresh baked items!


Primm * - 520 Main St. - Free scratcher with each purchase for the whole month of November plus, 25% Off storewide November 27th through the 29th!
Follow on social media @primmbtw for new arrivals and promotions!

Salon 645 * - 645 Main St. -  Offering multiple hair services, waxing, deep conditioning, and hair extensions. Carrying a wide variety of hair products along with styling tools, to help maintain healthy hair. All Davines products on sale for 25% off! December styling tools will be on sale. Gift cards available to purchase this holiday season!


Studio Seven Arts * - 400 Main St. - November 27th-28th, the gallery will be offering a 15% discount on all hanging art. Artists include Disney, Marvel, Steve Thomas, and many others.

Superfly Wheels * - 537  Main St. -  Free home delivery with orders $25 or more. Shop online or in-store!

Tri Valley Upholstery * - 728  Main St. -  November 27th-28th, all home goods and fabulous finds will be 25% off. Sale excludes upholstery services and fabric sales.

Towne Center Books * - 555 Main St. - Get your favorite books delivered to you in Livermore,Pleasanton, or Dublin with FREE delivery. Private shopping appointments available, as well as complimentary gift wrapping. You can also grab the Downtown Pleasanton coffee mugs at this location!

Vic's All Star Kitchen * - 201 Main St. Ste. A - Open for breakfast, brunch, and lunch! Dine on the patio with heaters. Specials everyday as well as free delivery!

*Estimate from data on businesses with under 100 employees, as reported in Amex-commissioned 2018 Small Business Economic Impact Study.
**This list will be updated periodically as new participants and specials become available.**